You can trade in shares without going through the hassle of tracking settlement cycles, writing cheques & transfer instructions. Hassle free!

Instead of transferring monies to a broker's pool or towards deposits, you can manage your own demat and bank accounts when you trade through ICICIdirect.com. It provides you the flexibility to pay only when you trade.

Share trading in both NSE and BSE, innovative offerings like - Margin, MarginPlus, BTST, SPOT. Derivatives trading, overseas trading, mutual funds, IPOs and on-line life insurance.

We understand the need for the right research to make the right investment decision and has focused heavily n this area. Our team with its consistent delivery has been voted as the 'Most preferred brand of financial advisory services' at the CNBC Awaaz Consumer Awards, 2007.

You can be rest assured, that your order will be precisely for the amount you wanted it to be, without any deviation, giving you full control of your money and your trades.

Monitoring your investments is as important if not more than making that investment itself. Our portfolio tracker and watchlist along with sms alerts will always keep you updated on the status of your investments with us and act on them when required.